Intro to Grayscale
$149.00
$99.00
Your first paintings. Learn to see in shadow and light and take your first steps in controlling the brush — with live feedback and all materials included.
Community AMA: Wed, Sep 24, 2026 at 8 pm ET / 5 pm PT Join Us.
Pricing
Longer than a weekend workshop, shorter than art school.
You pay for one block at a time, in the order it’s taught,
and you can start with the first one today.
By the Block
Our curriculum is taught in blocks, and everyone starts with Intro to Grayscale. Each block unlocks when you complete the one before it.
Pay by Block
Block 1: Grayscale Fundamentals
$999.00
or 4 payments of $299
Edges, gradients, reflections, highlights and depth — everything from where Intro leaves off, all the way to your first realistic paintings.
Unlocks after Intro to Grayscale.
Blocks 2–4
$1,999.00
or 6 payments of $399
Color Fundamentals, Hyperrealism, and Making Paintings: precise color mixing, paintings mistaken for photographs, then loosening up into a painterly style.
Unlocks after Block 1.
Results guarantee: complete and submit all Block 1 exercises, and if you can’t achieve the results presented, you may qualify for a refund.
How it Works
Once you sign up we send you the Evolve Artist box, with the canvas, brushes, paint and reference packets for the whole block. The program is built in blocks, and each one develops your skills in a set order, so you are never working on more than one difficult thing at once. Everything else happens in the online portal, where you submit your paintings and join a weekly video call with our instructors, who give you feedback and coaching on the work you have actually made.
What’s Included
Every block ships with all materials — professional Old Holland paint, brushes, canvas, palette paper and photographic reference — plus access to the instructional videos, feedback on every homework assignment, and our private community. Shipping is included.
Personal Instructor Feedback
Written feedback is given multiple times a day, 365 days a year. Submit your homework in the portal and an instructor reviews the actual painting you made — you're never left guessing whether you got it right.
Weekly Live Class & Study Groups
Every week you join a live video class with our instructors for feedback and coaching — live, or by recording if you can't attend — and block-specific study groups keep you painting alongside students at exactly your stage.
One on One Coaching
Stuck on an assignment? Work through it with an instructor directly, one on one, until it clicks.
Before & After
The same student, before Evolve and after. No previous art experience — just the program.
Frequently Asked Questions
Do I need any experience?
No. There's no portfolio, no audition, no interview and no degree required. The program starts from the very beginning — most of our students had never held a brush.
How long does each block take?
Intro to Grayscale takes about seven weeks: one week for your box to arrive, then six weekly assignments. The full program is self-paced — how fast you move through the blocks depends on the hours you put in each week.
When can I start?
Immediately. As soon as your order is placed you can access your first videos, and your materials ship within 24 hours, Monday to Friday.
What do I need to buy myself?
Almost nothing. Every block includes the paint, brushes, canvas and reference materials. For Intro to Grayscale you supply only an easel, painter's tape, and a bar of Ivory soap for cleaning brushes.
How does feedback work?
Two ways: written feedback on every homework submission, given multiple times a day, 365 days a year — and a weekly live class with our instructors, delivered live or by recording if you can't attend.
Is there a guarantee?
Yes. Complete and submit all of the Block 1 exercises, and if you're unable to achieve the results presented, you may qualify for a refund.
Is shipping really included?
Yes — shipping is included with every block. We currently ship to the USA and Canada.
How does this compare to art school?
A four-year art university typically costs around $200,000. The complete Evolve program costs about 1% of that, and teaches the same foundations: value, edge, and color.